Student's digitally printed creation blooms on stage at WoW

The World of WearableArt (WoW) awards show wrapped this weekend, and among the entries was fourth-year fashion student Anna Baines' incredible Bloom design.

Anna was selected as a finalist among 115 designers representing 22 countries, which she says was “a dream come true.”

“I feel honoured to have stood beside international designers who are well established on a global platform. My garment embodied the organic nature of a flower in 'Bloom' just as I had envisioned, a credit to WoW for giving our garments life on stage.”

Anna's design, Bloom, was one of 108 garments seen by around 60,000 people at the show. Bloom is a transformative costume that uses a range of digitally printed textiles and coloured tulles.

“The ability to connect with creatives across the globe has inspired me to continue to create and dream. I now understand why designers return to WoW year after year, the community truly is what makes it incredible.”

Anna says she plans to enter the competition again next year, and credits her lecturers for helping her get there. “I would like to take the opportunity to thank Massey University, in particular, my lecturer Sue Prescott, for giving me the platform to succeed at this level.”

Study Fashion at Massey University