The book argues that long before anyone could have conceived of foreign powers interfering with elections or the corrosive power of social media, there existed something simple but effective: the political advertisement. Professor Robinson says these advertisements were seductively written and knowingly illustrated. “They were designed to scratch itches and appeal to self-interest. ‘Dog whistle politics’ started back in the 1930s.
“Political advertisements have been largely overlooked in historical surveys of art and design styles and movements in this country. However, this does not mean they should be written out of our history. If anything the ads in the book have made history.”
Covering 27 elections over 80 years, and with close to 600 images from national collections, archives, private collections and the political parties themselves, the book contains a treasure trove of campaign advertisements from the first election of the modern era, in 1938, to today. Early advertisements are remarkably text-dense compared to modern political advertisements that are not much more than an image and a slogan – big on aspiration, short on detail. In addition to the advertisements, the book brims with implicit and explicit social commentary.
Claire’s talk will focus on a variety of political campaigns that have shaped the way we think about and perceive our politicians, political parties and issues of the day.
Friends of the Turnbull Library at the Auckland City Library
44-46 Lorne Street, Auckland Central—at The Whare, Tāmaki Pātaka Kōrero
5.15pm, Tuesday 29 October 2019
RSVP to email@example.com
Auckland architect John Belford-Lelaulu has won the Creative New Zealand and Massey University Arts and Creativity Award at the 2018 Prime Minister’s Pacific Youth Awards.
Associate Professor Anna Brown and Dr Bronwyn Holloway-Smith’s book, Wanted: The search for the modernist murals of E. Mervyn Taylor, won Best Cover at the 2019 PANZ Book Design Awards.
A constellation of artists led by two Massey University academics created a unique cinematic experience on Wellington Habour’s lagoon for Matariki in 2019.