Nick Ross

Nick Ross

BDes(Hons) industrial design

In my third year at Massey I took advantage of the study abroad programme and spent six months in San Jose, California. This really inspired me - kind of lit up the potential of industrial design for me. I was then lucky to receive a scholarship to study my Masters at the renowned Umea Institute of Design in Sweden.

During my time there I completed internships with Atlas Copco (Sweden), Designit (Denmark) and Lunar (San Francisco), before working with forestry companies based in Sweden for my degree project.

In 2012 I won the New Zealand James Dyson Award, a product design competition. This netted me an all expenses paid trip to the UK to meet with key contacts in the design community, as well as legal and IP advice from NZ firms which will help commercialise my design. My winning entry was a tree-harvesting device called Axolotyl, which I designed to cut trees from ground level, and feed them straight into the machine. An extraction process returns the needles back to the soil as nutrients, while the branches gathered in a separate container can be re-used as an alternative energy fuel.  I enjoyed the challenges involved in ensuring this design followed the principles of sustainability, as well as engaging with the international forestry industry.

I met a few Massey grads at Umea - the School of Design has established a great reputation in Sweden and beyond, so we really are making a difference in the global design market.