Industrial design

Great industrial designers create products, objects and systems that are game-changing. (Think of the world before the iPhone!)

Industrial design studio courses explore idea generation, materials, design processes, human experience, ergonomics, visual communication, modeling and production. Your challenge will be to produce designs that are inspirational, functional and beautiful.

What courses to take if you want to do an industrial design major

  • To get into the industrial design major, take 198.157 Object in first year. View the Object video here.
  • If you’re interested in digital fabrication, you might find 197.122 Digital Fabrication handy, but it is not compulsory.
  • You might even want to build up a Minor in a business, health or expressive arts field.
  • There are many options. Check out our Yellow Book for details.

Key facts

Massey industrial design graduates include:


Our award-winning graduates have featured in Red Dot, Dyson, Electrolux, Sony, LG and Best awards. Their careers have included designing for Apple, Nike, Fisher & Paykel, Kathmandu, Navman and Weta.