Claire Robinson, Professor of Communication Design

Claire Robinson, Professor of Communication Design

Pro Vice-Chancellor, Toi Rauwharangi College of Creative Arts

Professor Claire Robinson’s research interest is the visual communication of political messages in the context of election campaigning and political leadership. Her research has been disseminated through international peer reviewed journal articles, book chapters, international conferences and designs. Robinson is a frequent media commentator on New Zealand politics. She is available to supervise postgraduate students up to PhD level.

  • Expertise

    Political advertising, political marketing, political leadership, election campaigning, visual research.

    View Claire Robinson's expertise directory profile.

  • Research Highlights

    Robinson, C. (2013). “The Eyes Have It: Visual Bias in Election Campaign Coverage”. In J.Johannson and S.Levine (eds) Kicking the Tyres: The New Zealand General Election and Electoral Referendum of 2011. Victoria University Press: Wellington.

    Robinson, C. (2012). “Interacting Leaders”. In J. Lees-Marshment (ed). Routledge Handbook of Political Marketing. Routledge: London.

    Robinson, C. (2010). “Political advertising and the demonstration of market orientation”. In European Journal of Marketing 44(3):451-459.

    Robinson, C. (2009). “‘Vote for Me’: Political Advertising”. In Informing Voters? Politics, Media and the New Zealand Election 2008. In C. Rudd C, J Hayward, G Craig (eds). Pearson: Auckland.

  • Qualifications

    BA(Hons) (Victoria University of Wellington)
    BDes (Wellington Polytechnic/Victoria University of Wellington)
    PhD (Massey University)

  • Professional Affiliations

    New Zealand Political Studies Association
    American Political Science Association
    Designers Institute of New Zealand (DINZ)

  • Supervision

    Annette O'Sullivan
    Historic stenciling on New Zealand sheep stations


    Primary supervisor: Prof. Vicki Karaminas
    Co-supervisor: Prof. Claire Robinson


    Patricia Thomas
    Large letter'd as with thundering shout


    Primary supervisor: Prof. Bronwyn Labrum
    Co-supervisor: Prof. Claire Robinson